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Coast-to-Coast Marketing (#CTC918)

If national results are what your business needs, there's no better way to increase your R.O.I. than Coast-to-Coast Marketing. Reach widespread audiences with a massive truck-side advertisement that demands the attention of everyone on the road.



You can't argue with these numbers:

  • 150 million Americans commute every business day
  • Americans spend an average of 15 hours per week in their car
  • Typical semi trailers travel 125,000 miles a year gaining 24,000,000+ impressions annually per vehicle. Source: American Trucking Study

  • The average Metro truck-side ad reach is about 50,000 impressions per day.

  • 91% of all people notice truck advertising.  Source: Beverage World Magazine

  • 96% percent of respondents felt truck-side advertising had more impact than traditional billboard advertising.

  • 98% percent of respondents felt truck-side ads created a positive image for the sponsor.

ROUTES / MILES

  • 49,125 miles traveled per year by the average truck in the U.S.

  • Truck-side advertisements travel on average 2,000 to 3,500 miles a week over interstate and state highways as well as in and out of major metropolitan areas.

  • Truck-side advertisements can reach large geographical areas for 1/30th the rate of a TV AD.

  • The average CPM rate for truck-side ads is around $1.50!


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